OBI's first international marketing campaign
For the first time, OBI is launching an international marketing campaign across nine countries to celebrate the start of the Christmas season. The Christmas film unites the countries where OBI operates and aims to bring people together.
DIY is more than just a product. It connects, it builds confidence, it’s an expression of passion and love. The projects created with heart and soul remain forever in our memories. DIY connects people, generations, and families. With these values, OBI presents its new TV commercial, part of an international campaign produced in collaboration with lead agency Zum goldenen Hirschen, CZAR, and director Vincent René Lortie. At the heart of this campaign is the inspiring message: “Some things you don’t just build with your hands, but above all with your heart.”
OBI’s emotional film will air not only in Germany but simultaneously in eight other countries. The 80-second commercial will be shown across a variety of media, including online video platforms, social media, display advertising, online audio, and out-of-home. An extended version, lasting 2 minutes and 16 seconds, is available on YouTube. This comprehensive cross-media strategy ensures that the commercial’s message reaches a broad audience and strengthens the emotional connection to the brand.
Other News
Jan 29.2025
Zum goldenen Hirschen Valley takes over the social media management of Buderus.
Zum goldenen Hirschen Valley (ZgH Valley), our specialized social media unit, has won the account of renowned heating technology manufacturer Buderus. ZgH Valley will now take over the comprehensive management and development of Buderus' social media activities on platforms such as Facebook, Instagram, LinkedIn and WhatsApp.
Jan 27.2025
Storytelling is Key in the Social Cosmos – and not just AI
The magic bullet of AI is leading to too much interchangeable and uninspired advertising. This can't please advertising companies. For Jonathan Goutkin the solution is this: AI is merely a tool used by creatives. "The winners of tomorrow are those who intelligently combine human creativity with the possibilities of AI and understand the power of storytelling," says Goutkin in his MEEDIA guest contribution.
Nov 20.2024
Valley Founder Jonathan Goutkin joins Hirschen Group Partner Board
The Hirschen Group, parent company of Zum goldenen Hirschen, is pleased to welcome Jonathan Goutkin (33) as a new member of its Partner Board. Goutkin, Managing Director of Zum goldenen Hirschen Valley, brings extensive digital, social media, and influencer expertise to the agency group's strategic leadership.
Sep 18.2023
ZgH Attract: Hirschen establishes a label for employer branding
Attractive employer brands attract talents. Ensuring this is the mission of ZgH Attract - a new label under which the agency Zum goldenen Hirschen consolidates its expertise in the field of employer branding."
Sep 15.2023
3 submissions, 3 awards. We are BEST AGENCY!
Last night at the Best Agency Awards ceremony, Henrik Bunzendahl, Jost Köllner and Jens Kurznack each received an award. But considering the campaigns, it's no wonder.
Aug 10.2023
Production Label „ZgH Studio" launched
ZgH Studio ensures maximum impact of video content with integrated production teams. The new Hirschen label, built on the experience of working for the client OBI, has proven itself, established, and evolved continuously over the years. As part of the Zum goldenen Hirschen family, this knowledge is now also available to other clients.
Aug 08.2023
We are nominated! German Sustainability Award 2023.
As one of the 10 agencies, Zum goldenen Hirschen has been selected for the next round in the most prestigious sustainability award – in the advertising and PR category.
Jul 19.2023
„Proud op Kölle” – OBI shows its colours
With the specially developed Pride claim and the uniquely implemented design 'Proud op Kölle,' the hardware store distinctly positions itself against any form of discrimination and makes it clear: DIY knows no boundaries but sees itself as an expression of diversity and individuality. Together with the creative agency Zum goldenen Hirschen, OBI is sending a clear signal for diversity and showing its colors!"