Valley Founder Jonathan Goutkin Joins Hirschen Group Partner Board
The Hirschen Group, one of Germany’s largest owner-managed agency groups, is pleased to welcome Jonathan Goutkin (33) as a new member of its Partner Board. Goutkin, Managing Director of Zum goldenen Hirschen Valley, brings his extensive digital, social, and influencer expertise to the agency group’s strategic leadership.
Since its founding in 2019, Jonathan Goutkin has led Zum goldenen Hirschen Valley to the top of the industry, establishing the agency as one of the largest social media agencies in the DACH region (Germany, Austria, and Switzerland).
This success is the result of a consistent strategy in which Hirschen anticipated the rapid changes in the industry early on. ZgH Valley expanded its portfolio in 2021 with the founding of the influencer marketing agency Hype Hart and is now the fastest-growing social agency in Germany.
In 2024 alone, over 7,000 influencers were deployed and more than 650,000 assets were produced. Zum goldenen Hirschen Valley’s revenue for 2024 is forecast at approximately 65 million euros – a breathtaking growth of around 182% compared to 2023 (23.2 million euros). Currently, over 150 employees work for renowned clients such as L’Oréal, AIDA, ADAC, Edgewell, and OBI.
“Jonathan Goutkin has written a true success story. Since joining Hirschen five years ago, he has not only taken our agency group’s digital competence to a new level but has also set the course for the next generation,” says Hans-H. Langguth, Managing Director and Partner of the Hirschen Group.
“The trust and freedom we live by at the Hirschen Group are real game-changers. This freedom gives us the confidence to move forward courageously and pursue creative paths that others might not consider. That’s our advantage: We can remain innovative and react incredibly quickly to the market. I’m proud to take the Hirschen Group to the next level so that we continue to be among the most dynamic and best agencies in Germany,” says Jonathan Goutkin.
“Jonathan isn’t a buzzword-spouting digital guy, he’s a doer. His exceptional commitment to building and developing an incredibly motivated team has made Valley what it is today. We are proud to now have him on the Partner Board,” adds Philipp Keller, CEO of Zum goldenen Hirschen.
With this appointment, the Hirschen Group is sending a strong signal for the future: The ongoing transformation and rejuvenation of the agency group go hand in hand with the ambition to remain a pioneer in the creative and communications industry.
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