Culture - Zum goldenen Hirschen

Hirschigkeit

There’s no such thing as culture with us. There’s sticking together, respect, the enjoyment of work, professionalism in the matter, the after-work drink, the parties, working as a team, being there for each other, not letting anyone down, not being an asshole.

Yes. This actually exists. It’s called Hirschigkeit.

Philosophy

WE’RE NOT AN ADVERTISING AGENCY.

We weren’t founded as an advertising agency but as an idea agency. We pioneered campaigning. We think entrepreneurially. We work. That includes the executives. For world-class clients. But even more so, collaboratively with them. We hate bloated processes. And love customer journeys. We are not only agile in tech. We think as radically as possible to be as relevant as possible

WE BELIEVE IN RELEVANCE.

*RADICAL RELEVANCE. That’s our positioning. Sounds cool. Yet at the same time, it may sound like marketing jargon. However, the goal is very clear: We make our clients relevant to their customers. And that’s why our teams follow this mantra: Think radical, create relevance!

WE SHOULD BE FAST

We believe that digital transformation will never be as SLOW as it is today. Therefore, besides quality, creativity, and consistency, more than anything, this requires: Speed. If you agree with this: Get in touch as quickly as possible. We could then discuss our ASAP-process. This won’t take long either.

WE DON’T LIKE YELLOW

We work according to our 4 principles: fast, clever, lean, spectacular. If an agency spends two weeks chewing on a brief, exploring the entire color spectrum, and eventually presents ‘Yellow,’ and after 1000 hours of thinking, the client says, ‘No, I’d prefer Mint,’ then perhaps we should have agreed on ‘Black’ much earlier together. After all, everyone is doing Mint right now.

WE’RE AGAINST APD!

Pitches are expensive (and often don’t make sense, but that’s another story). That’s why we aim for long-term client relationships. And the foundation for that is the absence of APD. Not to be confused with AFD (which also shouldn’t exist). APD stands for AfterPitchDissatisfaction. The best remedy: The team that presents is also involved in day-to-day operations following the pitch process. Because if the creative genius hands over to trainees after the pitch, APD symptoms are inevitable.

WE THINK LIKE ENTREPRENEURS.

Our first question: What would we do with the budget if it were our money? TOTAL BUSINESS CREATIVITY: We are interested in your company. We want to understand your business model and know where you make margin. That way, we can support you best. Sounds logical. But when was the last time your agency asked you about the promotion share, how many franchise partners decide, or what last year’s results we are currently running against?

WE HAVE THE SAME GOALS.

The best prerequisite for being successful together: Client and agency share the same goals. It makes little sense if the agency is incentivized for ‘brand perception,’ but the client is celebrated for contract closures. Let’s aim for the same things. Therefore, 30% of our contracts include KPI-based elements.

WE ARE CREATIVE COLLABORATORS

We prefer working collaboratively with clients. Some have their own desks within our facilities. And for certain projects, we even hire people together. When the team can no longer tell who the client is and who the agency is, it scares many clients. But also many agency folks. However, the results are extraordinary. Highly recommended.

WE ARE DATA-DRIVEN.

Data is gold. If you understand and interpret it. Otherwise, it’s just a pile of chaotic information. Many companies pay monthly fees for some dashboard with 20 graphs and are still blind to insights (though they don’t cancel the subscription due to a guilty conscience). We analyze and derive conclusions. And get started right away. That’s when data turns into gold (after all, we’re not called the silver stag).

WE THINK OF EVERYTHING

Everything is communication. Not just the campaign – packaging, point of sale, website, retargeting banner, and, of course, the price of a product. Or the delivery time. The entire journey becomes brand perception. We’re pretty good guides.

We don’t tolerate discrimination.

Be it related to origin, gender, sexual orientation, religious affiliation, nor to age or disability. We’re constantrly striving to recognize, address, and combat subtle forms of discrimination.

Berlin Hamburg Köln Stuttgart Wien

We are connected across all locations

Become part of the pack

Willkommen in…

Berlin / Essen / Hamburg / Cologne / Munich / Stuttgart / Vienna / Everywhere

We have large offices in Germany and Austria, and many small ones wherever our employees live or have parked their camper. Because for us, remote work has been part of the normal agency routine for a long. time. At the same time, there are the good old offices – although they are all new: newly thought out, newly conceptualized, and newly equipped. With spacious working areas, quiet zones, libraries, chill-out zones, and so on.

Nice words. Sometimes entire sentences.

“The Hirschen are not just colleagues, at some point, it clicks, and you realize that colleagues have become friends. Being a ‘Hirsch’ is something you are wholeheartedly.”

Pol Linster

Finance

“As a young power woman here in the agency, I can say: I am truly seen! My personality fits perfectly into the team. We not only share work but also a fantastic community. I love our spirit.”

Nana Nyantakyi

Beratung

“At Hirschen, you’re not belittled but distilled to the best! Here, good people come together and do great things. If Hirschen were a song, it would be Spongebob’s F.U.N. song.”

Kai Jonas (KJ) Jüttner

Kreation

“Drinking beer, coming up with memes, dancing out of line, and being silly – this is not an excerpt from my school report but a sober look at my professional everyday life. I love it!

Rami Eiserfey

Digital

“We do things no one expects: Every project is a creative battle with bold rhymes and fat beats. Our campaigns make the hype real, make hearts leap, and heads nod.”

Nockèl Ngoy

Beratung

“Wild, revolutionary, super smart, totally creative, and just right – radically relevant. Here, the pack matters, the expertise of each individual, and the unwavering goal to come up with the best solution. No egos. one goal. Channel doesn’t matter.”

Sophia Puck

Kreation

“No preheated CD chairs, an asshole filter the works, issues with the definition of adjectives, and huge respect for interns.”

Philipp Keller

CEO

“The Hirschen in a nutshell? A good place with good people. The special thing about it: It works so well here because it’s based on mutual respect.”

Hendrik Gries

Strategie

“Innovations only emerge in a corporate culture where experimenting is part of everyday life. Our culture at Hirschen is based on trust, courage, tolerance, and freedom – and it doesn’t end at the desk.”

Theresa Hilbk

People & Culture

“If you ask ChatGPT, Hirschen are primarily characterized by the following traits: adaptability, excellent senses, speed and endurance, as well as a strongly developed social behavior. The name makes total sense.”