Life is waterful

hansgrohe

2021

launch of successful work for hansgrohe

150

countries involved and serviced

new, international brand Claim

hansgrohe worldwide

From faucet manufacturer to provider of quality of life.

Making life in the bathroom, and therefore life itself, more beautiful, comfortable, and exciting. This is hansgrohe’s mission and therefore the overall communication objective for us.

Situation

One of the globally leading providers of sanitary solutions, delivering more than just faucets and showers.

Task

Strategy to communicate and manifest the new positioning as a provider of comprehensive bathroom solutions within the target audience.

Solution

A new, international brand claim, a new visual language, and a clear focus on digital video formats.

Services

/ Strategic consulting
/ Brand claim development
/ Campaign development
/ Video, photo, asset production (…)

By expanding its product portfolio to include bathroom furniture and ceramics, hansgrohe has entered a new market. Starting as a producer of faucets and showers, hansgrohe is now a provider of complete bathroom solutions. Therefore and due to increasing demand of an international market, we have developed a new brand positioning, a new brand slogan, and a new brand communication for hansgrohe.

Bathroom dreams

Following the mission “Bring Your Bathroom Dreams to Life,” we have developed a comprehensive campaign featuring print ads, image and product videos, as well as a wide array of digital assets. All of which have been translated into various languages and made available to all hansgrohe country offices.