WGV Insurance
2
videos for drivers troubled by scratches
23
assets for social media and web
1
Game for smartphone and desktop
4
Weeks from idea to finished campaign
So scratches hurt less
The WGV car insurance
How to stage a scratch lottery with parking garage dents, scratches, and bumps – and on top of that deliver the corresponding game.
Situation
Every year, just in time for the deadline of November 30th, car insurers compete with aggressive low price promotions and offers to switch insurance.
Task
A likable out-of-the-box idea to bring WGV insurance to the pole position of drivers attention in the fiercely competitive insurance market.
Solution
In addition to the existing WGV communications campaign, we dedicate a mini-campaign to the possibly smallest big nuisance when driving: parking garage scratches!
Services
/ Strategic Workshop
/ Creative concept development
/ Campaign development
/ Website development
/ Mobile game development
/ Video, photo, radio, post-production
While most insurers heavily communicate the deadline, we give drivers the opportunity to prove their skills in the parking garage with their own browser game.
WGV Parcade for mobile and desktop
Simply start the pixel car, avoid scratches and beat the best time.
Play here
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