Sustainability - Zum goldenen Hirschen

Gold turns green

We live, work and consult sustainably. One could just write that down and then go on to do a bit of waste separation. Alternatively, one can do it the Zum goldenen Hirschen way by, amongst other things, completing the toughest environmental certification in Europe. To then go on and separate waste, of course.

Sustainable News

Sep 18.2023

Attractive employer brands attract talents. Ensuring this is the mission of ZgH Attract – a new label under which the agency Zum goldenen Hirschen consolidates its expertise in the field of employer branding.”

Sep 15.2023

3 submissions, 3 awards. We are BEST AGENCY!

Last night at the Best Agency Awards ceremony, Henrik Bunzendahl, Jost Köllner and Jens Kurznack each received an award. But considering the campaigns, it’s no wonder.

Aug 10.2023

Production Label „ZgH Studio” gelauncht

ZgH Studio ensures maximum impact of video content with integrated production teams. The new Hirschen label, built on the experience of working for the client OBI, has proven itself, established, and evolved continuously over the years. As part of the Zum goldenen Hirschen family, this knowledge is now also available to other clients.

Aug 08.2023

We are nominated! German Sustainability Award 2023.

As one of the 10 agencies, Zum goldenen Hirschen has been selected for the next round in the most prestigious sustainability award – in the advertising and PR category.

Jul 19.2023

„Proud op Kölle” – OBI shows its colours

With the specially developed Pride claim and the uniquely implemented design ‘Proud op Kölle,’ the hardware store distinctly positions itself against any form of discrimination and makes it clear: DIY knows no boundaries but sees itself as an expression of diversity and individuality. Together with the creative agency Zum goldenen Hirschen, OBI is sending a clear signal for diversity and showing its colors!”

Jul 03.2023

“Who, if not here?” Campaign for the BMWK”

The Hirschen Group location in Berlin, along with its subsidiaries Zum goldenen Hirschen and ressourcenmangel, has once again been awarded the contract by the Federal Ministry for Economic Affairs and Climate Action (BMWK). Over the next four years, they will be responsible for communication services to support public relations.

Jun 16.2023

German Brand Award: OBI wins three times

Since 2018, Zum goldenen Hirschen Cologne 43 has been the full-service lead agency, and OBI has been on a common path. Repeated accolades, awards, and victories underscore the effective collaboration. Most recently, in 2021, the jointly developed campaign ‘Mach mal mit OBI’ was honored.

May 21.2023

Labellaunch “Epic Sale” against the squandering of brand values

With ZgH Epic Sale, the Hirschen close the gap between hard-selling measures and pure image communication. Accordingly, the motto is ‘Stories that sell, selling that tells stories.’ Entirely in line with the brand, ZgH Epic Sale is also introduced with an activation measure.

Apr 14.2023

Values Campaign for the 160th Anniversary for CHRIST.

For 160 years, CHRIST has been selling jewelry. 160 years during which a lot has changed. The current campaign by Hirschen reflects the colorful and diverse world in which we live today.

Apr 04.2023

Systematic Sustainability at the Hirschen

We are convinced that sustainable action is more integral than ever to organizations capable of shaping the future and to our society as a whole. That’s why we address the issue comprehensively by creating transparency and continuously improving ourselves.

Sustainability at Zum goldenen Hirschen

We are fully aware of the influence we have on people and the environment:
Those who want to meet the challenges of our time, need to think holistically and act collaboratively. Only by doing so will we be able to secure the needs of the generations to come. Please find all the information about our approach in our sustainability report. All our efforts so far have resulted in the nomination for the German Sustainability Award 2023.

Social Sustainability – Freedom, Trust and Courage to Thrive

We prioritize mutual respect and trust towards all our stakeholders and do not tolerate any form of discrimination.

We are constantly evolving our professional environment to provide our employees with security, space for personal development and participation, as well as flexibility for personal circumstances. To achieve this, we implement flexible working hours, trust-based leave and company pension plans. Professional and social development opportunities, such as regular training or Employee Assistance Programs, are also part of our approach. We’ve all signed the Diversity Charter and fully commit to its values

Ecological Sustainability – Working within the limits of our planetary boundaries.

We continuously assess, manage and reduce our impact on the environment, with a primary focus on climate. Avoiding and reducing rather than compensating for CO₂ emissions is our priority. Certification processes, such as EMAS and ISO 14001 at our locations in Berlin, Hamburg, Cologne, Munich, and Stuttgart, help us to objectively quantify our efforts in this area. Our actions for the environment and climate are detailed in our Environmental Statement 2022.

Economic Sustainability – Reliable partnerships

Our offering is as diverse as our locations, offices and their employees. This makes us resilient and flexible in facing new challenges. As part of the Hirschen Group and WPP, we benefit from existing infrastructures enabling us to save resources.

Getting better. (Eco)logically, every day.

Ecological sustainability is not just a megatrend for us.

Since 2020, we systematically and consistently examine how to improve our ecological footprint in the long term.

Carbon neutrality is important, but not everything.

Even better: transparently capturing all environmental impacts and setting concrete improvement objectives across all offices. Our CO₂ footprint was 2,081 t CO₂e in 2021.

Certificates and labels seem somewhat old school.

We still need them though! For our EMAS and ISO 14001 validations and certifications, we delve into all our environmental impacts.

Sustainability as stand-alone? No way!

Systemic challenges require collaborative solutions! An agency won’t save the world on its own. Where we can’t make progress alone, we bring in strong partners.

We consult sustainably.

Silence is not golden! Sustainability is not an end in itself. A sustainable transformation is only possible when everyone changes. We accompany our clients on the path to increased sustainability.

Our offer for clients: ZgH Impact

Comprehensive expertise and sustainable Zum goldenen Hirschen DNA: This enables us to support our Clients in strengthening their sustainability initiatives and communicating them effectively.

Becoming more sustainable – with strong partners.

Together, we develop your CSR strategy – and go beyond that. Because we believe that those who want to sustainably master the challenges of our time must think holistically and act collaboratively. When needed, we collaborate with strong, interdisciplinary partners to create specific offerings for our Clients that truly make a difference. In addition to that we offer bespoke coaching session to social and green Start-ups addressing their specific challenges – together with partners from the Hirschen Group, if required.

Communicating Sustainability: We simplify complexity.

We explain the complexities and get to the heart of sustainability topics – in clear, channel-specific and audience-agnostic language.

Our Services:

/ CSR Strategy
/ Sustainability Concepts
/ Internal Sustainability Communication (employee and stakeholder communication)
/ External Sustainability Communication (product and brand communication, corporate communications,
PR)
/ Sustainability Reporting
/ Green Production