With ZgH Epic Sale, the Hirschen close the gap between hard-selling measures and pure image communication. Accordingly, the motto is 'Stories that sell, selling that tells stories.' Entirely in line with the brand, ZgH Epic Sale is also introduced with an activation measure.
“The new ZgH label, Epic Sale, is a direct response to the consequences of inflation and societal uncertainty in the advertising market. ‘We have observed a significant increase in pure price communication across all industries lately. Understandable and correct, but often very short-term and uninspired in execution. Not only products but also brand values are being squandered,’ says Hirschen CEO Philipp Keller.
ZgH Epic Sale aims to address the problem from two directions: with emotional, brand-building storytelling that also directly drives sales. Just as with sales measures packaged in emotional stories.
Jasmin Seitel, who leads the label with Arndt Rossnagel, emphasizes, ‘Those who view image campaigns separately from sales measures not only waste potential but also burn budgets that are becoming increasingly stretched across more channels.’ Arndt Rossnagel adds, ‘Companies are unnecessarily missing out on opportunities. Image campaigns that also sell can partially finance themselves. On the other hand, creative sales measures can not only lead to higher revenue but also improve the brand image.’
The new offering provides a wide range of activation possibilities, from large emotional video activations to creatively designed promotional mechanisms. ZgH Epic Sale can draw on extensive experience with retail clients such as Aldi, Obi, Aida, MediaMarkt, Saturn, Payback, and many others. Special activation potential also lies in collaboration ideas with clients from the Hirschen portfolio. The activation label itself starts with an activation idea: ‘We’ve come up with something special for the first 5 new customers, but if we were to reveal it here, it would probably be unauthorized advertising for us,’ says Seitel.”
Bronze at the Effie Award for Generation ZOLL
The success story continues! Our recruiting campaign for the General Customs Directorate has won the prestigious #Effie Award. Together with the customs, we are not only collecting awards but also rewriting the handbook for employer branding!
On a sustainability course with the Impact Navigator
Sustainability made easy: The Hirschen Group companies 365 Sherpas, VORN, and Zum goldenen Hirschen establish the One-Stop-Shop 'nvgtrs.' As skilled navigators, the 14 experts provide comprehensive advice to companies in all areas of sustainability
ZgH Attract: Hirschen establishes a label for employer branding
Attractive employer brands attract talents. Ensuring this is the mission of ZgH Attract - a new label under which the agency Zum goldenen Hirschen consolidates its expertise in the field of employer branding."
3 submissions, 3 awards. We are BEST AGENCY!
Last night at the Best Agency Awards ceremony, Henrik Bunzendahl, Jost Köllner and Jens Kurznack each received an award. But considering the campaigns, it's no wonder.
Production Label „ZgH Studio" launched
ZgH Studio ensures maximum impact of video content with integrated production teams. The new Hirschen label, built on the experience of working for the client OBI, has proven itself, established, and evolved continuously over the years. As part of the Zum goldenen Hirschen family, this knowledge is now also available to other clients.
We are nominated! German Sustainability Award 2023.
As one of the 10 agencies, Zum goldenen Hirschen has been selected for the next round in the most prestigious sustainability award – in the advertising and PR category.
„Proud op Kölle” – OBI shows its colours
With the specially developed Pride claim and the uniquely implemented design 'Proud op Kölle,' the hardware store distinctly positions itself against any form of discrimination and makes it clear: DIY knows no boundaries but sees itself as an expression of diversity and individuality. Together with the creative agency Zum goldenen Hirschen, OBI is sending a clear signal for diversity and showing its colors!"
"Who, if not here?" - Campaign for the BMWK
The Hirschen Group location in Berlin, along with its subsidiaries Zum goldenen Hirschen and ressourcenmangel, has once again been awarded the contract by the Federal Ministry for Economic Affairs and Climate Action (BMWK). Over the next four years, they will be responsible for communication services to support public relations.