3 submissions, 3 awards. We are BEST AGENCY!
“SILVER for our OBI Bee campaign!
See like a bee? Say less. Through a developed Instagram filter, everyone can view their own garden from the perspective of bees and see which plants are particularly attractive to them. This sharpens the importance of bees, creates awareness, and supports bees in their habitat.
The campaign was a huge success, but not only this one:
🏆🏆🏆 1 x Bronze at the Effie, 2 x Gold at the DPWK, 1 x Gold at the German Politics Award, 1 x Bronze at the DRX Recruiting Award, and now also Bronze at the Best Agency Award – Generation ZOLL is cleaning up.
Making customs an attractive employer for Generation Z? Check!
Generation Z is a generation that advocates for social justice and environmental protection. It is the generation that gets its information online. And our goal was to position customs as an authority that stands for these values and offers the generation an exciting career opportunity.
👥 The campaign reached over 100 million people 🟰 20% increase in applications
Last but not least, our ‘We all speak DIY’ campaign for OBI Group Holding also took home Bronze!
OBI is taking a stand against language barriers: For maximum inclusion, tutorials were made accessible to people from different cultural and language backgrounds. A large part of the DIY videos was translated into the 7 languages most commonly spoken in Germany.
What a night! Congratulations to all teams – this calls for a celebration!
Other News
Jan 29.2025
Zum goldenen Hirschen Valley takes over the social media management of Buderus.
Zum goldenen Hirschen Valley (ZgH Valley), our specialized social media unit, has won the account of renowned heating technology manufacturer Buderus. ZgH Valley will now take over the comprehensive management and development of Buderus' social media activities on platforms such as Facebook, Instagram, LinkedIn and WhatsApp.
Jan 27.2025
Storytelling is Key in the Social Cosmos – and not just AI
The magic bullet of AI is leading to too much interchangeable and uninspired advertising. This can't please advertising companies. For Jonathan Goutkin the solution is this: AI is merely a tool used by creatives. "The winners of tomorrow are those who intelligently combine human creativity with the possibilities of AI and understand the power of storytelling," says Goutkin in his MEEDIA guest contribution.
Dec 04.2024
OBI's first international marketing campaign
Big brands need big stories. Not slogans. Not product shots. Just a story that gets under your skin. OBI's first international Christmas campaign proves it: Big brand moments happen when you have the courage to break conventions.
Nov 20.2024
Valley Founder Jonathan Goutkin joins Hirschen Group Partner Board
The Hirschen Group, parent company of Zum goldenen Hirschen, is pleased to welcome Jonathan Goutkin (33) as a new member of its Partner Board. Goutkin, Managing Director of Zum goldenen Hirschen Valley, brings extensive digital, social media, and influencer expertise to the agency group's strategic leadership.
Sep 18.2023
ZgH Attract: Hirschen establishes a label for employer branding
Attractive employer brands attract talents. Ensuring this is the mission of ZgH Attract - a new label under which the agency Zum goldenen Hirschen consolidates its expertise in the field of employer branding."
Aug 10.2023
Production Label „ZgH Studio" launched
ZgH Studio ensures maximum impact of video content with integrated production teams. The new Hirschen label, built on the experience of working for the client OBI, has proven itself, established, and evolved continuously over the years. As part of the Zum goldenen Hirschen family, this knowledge is now also available to other clients.
Aug 08.2023
We are nominated! German Sustainability Award 2023.
As one of the 10 agencies, Zum goldenen Hirschen has been selected for the next round in the most prestigious sustainability award – in the advertising and PR category.
Jul 19.2023
„Proud op Kölle” – OBI shows its colours
With the specially developed Pride claim and the uniquely implemented design 'Proud op Kölle,' the hardware store distinctly positions itself against any form of discrimination and makes it clear: DIY knows no boundaries but sees itself as an expression of diversity and individuality. Together with the creative agency Zum goldenen Hirschen, OBI is sending a clear signal for diversity and showing its colors!"