3 submissions, 3 awards. We are BEST AGENCY!
“SILVER for our OBI Bee campaign!
See like a bee? Say less. Through a developed Instagram filter, everyone can view their own garden from the perspective of bees and see which plants are particularly attractive to them. This sharpens the importance of bees, creates awareness, and supports bees in their habitat.
The campaign was a huge success, but not only this one:
🏆🏆🏆 1 x Bronze at the Effie, 2 x Gold at the DPWK, 1 x Gold at the German Politics Award, 1 x Bronze at the DRX Recruiting Award, and now also Bronze at the Best Agency Award – Generation ZOLL is cleaning up.
Making customs an attractive employer for Generation Z? Check!
Generation Z is a generation that advocates for social justice and environmental protection. It is the generation that gets its information online. And our goal was to position customs as an authority that stands for these values and offers the generation an exciting career opportunity.
👥 The campaign reached over 100 million people 🟰 20% increase in applications
Last but not least, our ‘We all speak DIY’ campaign for OBI Group Holding also took home Bronze!
OBI is taking a stand against language barriers: For maximum inclusion, tutorials were made accessible to people from different cultural and language backgrounds. A large part of the DIY videos was translated into the 7 languages most commonly spoken in Germany.
What a night! Congratulations to all teams – this calls for a celebration!
Other News
Sep 18.2023
ZgH Attract: Hirschen establishes a label for employer branding
Attractive employer brands attract talents. Ensuring this is the mission of ZgH Attract - a new label under which the agency Zum goldenen Hirschen consolidates its expertise in the field of employer branding."
Aug 10.2023
Production Label „ZgH Studio" launched
ZgH Studio ensures maximum impact of video content with integrated production teams. The new Hirschen label, built on the experience of working for the client OBI, has proven itself, established, and evolved continuously over the years. As part of the Zum goldenen Hirschen family, this knowledge is now also available to other clients.
Aug 08.2023
We are nominated! German Sustainability Award 2023.
As one of the 10 agencies, Zum goldenen Hirschen has been selected for the next round in the most prestigious sustainability award – in the advertising and PR category.
Jul 19.2023
„Proud op Kölle” – OBI shows its colours
With the specially developed Pride claim and the uniquely implemented design 'Proud op Kölle,' the hardware store distinctly positions itself against any form of discrimination and makes it clear: DIY knows no boundaries but sees itself as an expression of diversity and individuality. Together with the creative agency Zum goldenen Hirschen, OBI is sending a clear signal for diversity and showing its colors!"
Jul 03.2023
"Who, if not here?" - Campaign for the BMWK
The Hirschen Group location in Berlin, along with its subsidiaries Zum goldenen Hirschen and ressourcenmangel, has once again been awarded the contract by the Federal Ministry for Economic Affairs and Climate Action (BMWK). Over the next four years, they will be responsible for communication services to support public relations.
Jun 16.2023
German Brand Award: OBI wins three times
Since 2018, Zum goldenen Hirschen Cologne 43 has been the full-service lead agency, and OBI has been on a common path. Repeated accolades, awards, and victories underscore the effective collaboration. Most recently, in 2021, the jointly developed campaign 'Mach mal mit OBI' was honored.
May 21.2023
Labellaunch "Epic Sale" against the squandering of brand values
With ZgH Epic Sale, the Hirschen close the gap between hard-selling measures and pure image communication. Accordingly, the motto is 'Stories that sell, selling that tells stories.' Entirely in line with the brand, ZgH Epic Sale is also introduced with an activation measure.
Apr 14.2023
Values Campaign for the 160th Anniversary for CHRIST.
For 160 years, CHRIST has been selling jewelry. 160 years during which a lot has changed. The current campaign by Hirschen reflects the colorful and diverse world in which we live today.