Values Campaign for the 160th Anniversary for CHRIST.
The campaign encourages people to wear jewelry as an expression of their personal individuality and uniqueness, emphasizing the importance of diversity,” explains Antonia Dückers, Head of Marketing at CHRIST.
Whether jewelry is intended as a gift, gesture, or a memory for a partner or oneself, it always carries meaning or expresses something. Therefore, the current campaign celebrates exactly this with the theme “Celebrate what you love.”
“Old role perceptions are obsolete; everyone can wear what they want, there is no longer just one beauty ideal, strength is no longer measured by biceps, men marry men, women marry women, or not at all. The older generation buys e-bikes instead of heating blankets, and stereotypes exist mainly in advertising,” explains Marc Hergarden, Managing Director at Zum goldenen Hirschen Köln.
The anniversary logo developed by Hirschen for CHRIST consists of the CHRIST logo and a symbol highlighting the 160-year history of the company. The fireworks in the 160-year symbol symbolize the colorful and diverse world of CHRIST. This campaign is just the beginning.
The campaign will run until the end of April 2023 at physical points of sale and on all digital channels, such as social media or the website.
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