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We are nominated! German Sustainability Award 2023.

The Hirschen is among the nominees for the German Sustainability Award 2023 (DNP). This year, the award is being presented in collaboration with the Federal Ministry for the Environment and the German Chambers of Industry and Commerce (DIHK) in 100 sectors for the first time. In the category of Culture and Media, specifically in Advertising and PR, we have the chance to win the Sustainability Award! The expert jury of the most prestigious sustainability award in Germany has selected us as one of the 10 agencies in the final round.

What is being evaluated? • Which companies and institutions best address the specific challenges of this industry? • Who is making effective contributions to change within their own operation or through products and services? • Where are the opportunities for transformation particularly successfully and exemplarily utilized?

For us, sustainability involves a holistic integration within the agency – environmentally, economically, and socially. And transparent, credible communication. This applies not only to ourselves but also in our work with our clients, whom we competently accompany on their sustainability journey.

In the fall, we will find out if we have made it to the final of the DNP. Until then, fingers crossed!

More information about the DNP can be found at

More information about sustainability at Zum goldenen Hirschen can be found at

Other News

Sep 18.2023

ZgH Attract: Hirschen establishes a label for employer branding

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Sep 15.2023

3 submissions, 3 awards. We are BEST AGENCY!

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Aug 10.2023

Production Label „ZgH Studio" launched

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Jul 19.2023

„Proud op Kölle” – OBI shows its colours

With the specially developed Pride claim and the uniquely implemented design 'Proud op Kölle,' the hardware store distinctly positions itself against any form of discrimination and makes it clear: DIY knows no boundaries but sees itself as an expression of diversity and individuality. Together with the creative agency Zum goldenen Hirschen, OBI is sending a clear signal for diversity and showing its colors!"

Jul 03.2023

"Who, if not here?" - Campaign for the BMWK

The Hirschen Group location in Berlin, along with its subsidiaries Zum goldenen Hirschen and ressourcenmangel, has once again been awarded the contract by the Federal Ministry for Economic Affairs and Climate Action (BMWK). Over the next four years, they will be responsible for communication services to support public relations.

Jun 16.2023

German Brand Award: OBI wins three times

Since 2018, Zum goldenen Hirschen Cologne 43 has been the full-service lead agency, and OBI has been on a common path. Repeated accolades, awards, and victories underscore the effective collaboration. Most recently, in 2021, the jointly developed campaign 'Mach mal mit OBI' was honored.

May 21.2023

Labellaunch "Epic Sale" against the squandering of brand values

With ZgH Epic Sale, the Hirschen close the gap between hard-selling measures and pure image communication. Accordingly, the motto is 'Stories that sell, selling that tells stories.' Entirely in line with the brand, ZgH Epic Sale is also introduced with an activation measure.

Apr 14.2023

Values Campaign for the 160th Anniversary for CHRIST.

For 160 years, CHRIST has been selling jewelry. 160 years during which a lot has changed. The current campaign by Hirschen reflects the colorful and diverse world in which we live today.