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"Who, if not here?" Campaign for the BMWK"

"Who, if not here?" asks the newly designed campaign by the Hirschen for the Federal Ministry for Economic Affairs and Climate Action (BMWK). Here, refers to Germany. Because Germany can have a green industry. The campaign confidently and strongly presents the driving forces behind the transition to a climate-friendly economy. In attention-grabbing visuals, it acknowledges various sectors including chemistry, construction, electrical and steel industries, as well as manufacturing in general. The message is also succinctly conveyed in a visually compelling vignette film."

“We are very proud to be able to accompany the communication of the ministry on this issue and for the third term,” says Felix Franz Vogler, Managing Director of Zum goldenen Hirschen Berlin GmbH. “The ecological transformation of the economy is the challenge of our time.” It is important to bring everyone along: entrepreneurs and employees, the entire population. Only with broad approval of the upcoming changes and the goal of climate neutrality can the project succeed. Therefore, a positive and impactful narrative played a significant role in the conception. Alissia Passia, responsible Creative Director in the Hirschen team, adds: “Authentic, approachable, compelling. Meaningful in language, strong in visualization – ‘Who, if not here?’ encapsulates the renewal in the industry. We are proud to bring a strong pitch campaign to life.”

This renewal requires large corporations to switch to renewable energy and green production, but small and medium-sized businesses are also essential. “Many German industrial companies have already begun the transformation,” explains Leonie Mayer, responsible strategist at ressourcenmangel an der Panke. “They show: It’s possible. The campaign is meant to show appreciation to them and give everyone the confidence and courage to follow their lead.”

As part of the mandate for cross-media campaigns, the consulting, conceptualization, and implementation services of Hirschen include social media communication, commercials, editorial (video) content, podcasts, and events. The development of new communication formats is also part of the framework agreement.

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