Systematic Sustainability at the Hirschen
We are convinced that sustainable action is more integral than ever to organizations capable of shaping the future and to our society as a whole. That's why we address the issue comprehensively by creating transparency and continuously improving ourselves.
Environmental Management at Hirschen – All German locations EMAS validated!
It’s official: After starting with our locations in Berlin and Stuttgart in 2021, we’ve stepped up in 2022 and also had the environmental management system of our Hamburg, Cologne, and Munich locations validated according to the European EMAS standard and certified according to the international ISO 14001.
EMAS stands for Eco Management and Audit Scheme and is, so to speak, the European gold standard in environmental management. This means we have implemented a comprehensive environmental management system to continuously and in detail track our impacts on the environment. We not only consider our emissions that influence global climate conditions but also assess the impact of our actions on aspects such as water consumption, biodiversity endangerment, and waste disposal issues. Based on this, we regularly set goals on how to improve our environmental impacts.
Details of our environmental management, the goals we set for reducing our environmental impacts, and the measures we take for that are described in our EMAS Environmental Statement 2022: Here
Sustainability Report Published
Our sustainable future requires not only commitment to climate and environmental protection but also in the areas of social sustainability and governance. And it requires transparency and dialogue with all stakeholders. Therefore, at Zum goldenen Hirschen, we recently published our first comprehensive sustainability report for the year 2021 according to the criteria of the German Sustainability Code (DNK).
In the report, we explain what our holistic sustainability strategy encompasses in various dimensions and how we act accordingly. From our role as a secure employer and reliable business partner to our agency as a space for individual development, and our commitment to the community and climate and environmental protection.
The report is available here.
Other News
Jan 29.2025
Zum goldenen Hirschen Valley takes over the social media management of Buderus.
Zum goldenen Hirschen Valley (ZgH Valley), our specialized social media unit, has won the account of renowned heating technology manufacturer Buderus. ZgH Valley will now take over the comprehensive management and development of Buderus' social media activities on platforms such as Facebook, Instagram, LinkedIn and WhatsApp.
Jan 27.2025
Storytelling is Key in the Social Cosmos – and not just AI
The magic bullet of AI is leading to too much interchangeable and uninspired advertising. This can't please advertising companies. For Jonathan Goutkin the solution is this: AI is merely a tool used by creatives. "The winners of tomorrow are those who intelligently combine human creativity with the possibilities of AI and understand the power of storytelling," says Goutkin in his MEEDIA guest contribution.
Dec 04.2024
OBI's first international marketing campaign
Big brands need big stories. Not slogans. Not product shots. Just a story that gets under your skin. OBI's first international Christmas campaign proves it: Big brand moments happen when you have the courage to break conventions.
Nov 20.2024
Valley Founder Jonathan Goutkin joins Hirschen Group Partner Board
The Hirschen Group, parent company of Zum goldenen Hirschen, is pleased to welcome Jonathan Goutkin (33) as a new member of its Partner Board. Goutkin, Managing Director of Zum goldenen Hirschen Valley, brings extensive digital, social media, and influencer expertise to the agency group's strategic leadership.
Sep 18.2023
ZgH Attract: Hirschen establishes a label for employer branding
Attractive employer brands attract talents. Ensuring this is the mission of ZgH Attract - a new label under which the agency Zum goldenen Hirschen consolidates its expertise in the field of employer branding."
Sep 15.2023
3 submissions, 3 awards. We are BEST AGENCY!
Last night at the Best Agency Awards ceremony, Henrik Bunzendahl, Jost Köllner and Jens Kurznack each received an award. But considering the campaigns, it's no wonder.
Aug 10.2023
Production Label „ZgH Studio" launched
ZgH Studio ensures maximum impact of video content with integrated production teams. The new Hirschen label, built on the experience of working for the client OBI, has proven itself, established, and evolved continuously over the years. As part of the Zum goldenen Hirschen family, this knowledge is now also available to other clients.
Aug 08.2023
We are nominated! German Sustainability Award 2023.
As one of the 10 agencies, Zum goldenen Hirschen has been selected for the next round in the most prestigious sustainability award – in the advertising and PR category.