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Systematic Sustainability at the Hirschen

We are convinced that sustainable action is more integral than ever to organizations capable of shaping the future and to our society as a whole. That's why we address the issue comprehensively by creating transparency and continuously improving ourselves.

Environmental Management at Hirschen – All German locations EMAS validated!

It’s official: After starting with our locations in Berlin and Stuttgart in 2021, we’ve stepped up in 2022 and also had the environmental management system of our Hamburg, Cologne, and Munich locations validated according to the European EMAS standard and certified according to the international ISO 14001.

EMAS stands for Eco Management and Audit Scheme and is, so to speak, the European gold standard in environmental management. This means we have implemented a comprehensive environmental management system to continuously and in detail track our impacts on the environment. We not only consider our emissions that influence global climate conditions but also assess the impact of our actions on aspects such as water consumption, biodiversity endangerment, and waste disposal issues. Based on this, we regularly set goals on how to improve our environmental impacts.

Details of our environmental management, the goals we set for reducing our environmental impacts, and the measures we take for that are described in our EMAS Environmental Statement 2022: Here

Sustainability Report Published

Our sustainable future requires not only commitment to climate and environmental protection but also in the areas of social sustainability and governance. And it requires transparency and dialogue with all stakeholders. Therefore, at Zum goldenen Hirschen, we recently published our first comprehensive sustainability report for the year 2021 according to the criteria of the German Sustainability Code (DNK).

In the report, we explain what our holistic sustainability strategy encompasses in various dimensions and how we act accordingly. From our role as a secure employer and reliable business partner to our agency as a space for individual development, and our commitment to the community and climate and environmental protection.

The report is available here.

Other News

Sep 18.2023

ZgH Attract: Hirschen establishes a label for employer branding

Attractive employer brands attract talents. Ensuring this is the mission of ZgH Attract - a new label under which the agency Zum goldenen Hirschen consolidates its expertise in the field of employer branding."

Sep 15.2023

3 submissions, 3 awards. We are BEST AGENCY!

Last night at the Best Agency Awards ceremony, Henrik Bunzendahl, Jost Köllner and Jens Kurznack each received an award. But considering the campaigns, it's no wonder.

Aug 10.2023

Production Label „ZgH Studio" launched

ZgH Studio ensures maximum impact of video content with integrated production teams. The new Hirschen label, built on the experience of working for the client OBI, has proven itself, established, and evolved continuously over the years. As part of the Zum goldenen Hirschen family, this knowledge is now also available to other clients.

Aug 08.2023

We are nominated! German Sustainability Award 2023.

As one of the 10 agencies, Zum goldenen Hirschen has been selected for the next round in the most prestigious sustainability award – in the advertising and PR category.

Jul 19.2023

„Proud op Kölle” – OBI shows its colours

With the specially developed Pride claim and the uniquely implemented design 'Proud op Kölle,' the hardware store distinctly positions itself against any form of discrimination and makes it clear: DIY knows no boundaries but sees itself as an expression of diversity and individuality. Together with the creative agency Zum goldenen Hirschen, OBI is sending a clear signal for diversity and showing its colors!"

Jul 03.2023

"Who, if not here?" - Campaign for the BMWK

The Hirschen Group location in Berlin, along with its subsidiaries Zum goldenen Hirschen and ressourcenmangel, has once again been awarded the contract by the Federal Ministry for Economic Affairs and Climate Action (BMWK). Over the next four years, they will be responsible for communication services to support public relations.

Jun 16.2023

German Brand Award: OBI wins three times

Since 2018, Zum goldenen Hirschen Cologne 43 has been the full-service lead agency, and OBI has been on a common path. Repeated accolades, awards, and victories underscore the effective collaboration. Most recently, in 2021, the jointly developed campaign 'Mach mal mit OBI' was honored.

May 21.2023

Labellaunch "Epic Sale" against the squandering of brand values

With ZgH Epic Sale, the Hirschen close the gap between hard-selling measures and pure image communication. Accordingly, the motto is 'Stories that sell, selling that tells stories.' Entirely in line with the brand, ZgH Epic Sale is also introduced with an activation measure.