Julius Bär
Since 2014
the third global branding campaign
90%
positive response in the target audience of HNWI and UHNWI
7
Language adaptations for global rollout
Julius Baer Brand Campaign
The world is full of possibilities. It’s time to make the most of them.
“How we invest today is how we live tomorrow” – the message of the new global branding campaign of the Swiss private bank.
Situation
An ever-changing world requires clear positioning and a stance from banks, especially when it comes to complex topics such as wealth management.
Task
A new brand presence that is meaningful, contemporary, and international. And clearly communicates the bank’s attitudes and values.
Solution
A Brand Campaign that sets new standards in the wealth management category with strong images and statements across relevant channels and formats.
Services
One-Stop-Shop: From strategy to concept, design, execution, production management (including post-production), and international rollout with adaptation in seven languages.
From retirement to real estate
The campaign also provides concrete points of reference for financial products on brand level.
topic cut-downs
New images, human truths – Wealth Management at eye level.
International rollout
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