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Julius Bär

Since 2014

the third global branding campaign


positive response in the target audience of HNWI and UHNWI


Language adaptations for global rollout

Julius Baer Brand Campaign

The world is full of possibilities. It’s time to make the most of them.

“How we invest today is how we live tomorrow” – the message of the new global branding campaign of the Swiss private bank.


An ever-changing world requires clear positioning and a stance from banks, especially when it comes to complex topics such as wealth management.


A new brand presence that is meaningful, contemporary, and international. And clearly communicates the bank’s attitudes and values.


A Brand Campaign that sets new standards in the wealth management category with strong images and statements across relevant channels and formats.


One-Stop-Shop: From strategy to concept, design, execution, production management (including post-production), and international rollout with adaptation in seven languages.

Bild zeigt Kampagnenmotiv Julius Bär

From retirement to real estate

The campaign also provides concrete points of reference for financial products on brand level.

Bild zeigt Kampagnenmotiv Julius Bär

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