Julius Bär
Since 2014
the third global branding campaign
90%
positive response in the target audience of HNWI and UHNWI
7
Language adaptations for global rollout
Julius Baer Brand Campaign
The world is full of possibilities. It’s time to make the most of them.
“How we invest today is how we live tomorrow” – the message of the new global branding campaign of the Swiss private bank.
Situation
An ever-changing world requires clear positioning and a stance from banks, especially when it comes to complex topics such as wealth management.
Task
A new brand presence that is meaningful, contemporary, and international. And clearly communicates the bank’s attitudes and values.
Solution
A Brand Campaign that sets new standards in the wealth management category with strong images and statements across relevant channels and formats.
Services
One-Stop-Shop: From strategy to concept, design, execution, production management (including post-production), and international rollout with adaptation in seven languages.
From retirement to real estate
The campaign also provides concrete points of reference for financial products on brand level.
topic cut-downs
New images, human truths – Wealth Management at eye level.
International rollout
Other Cases
Life is waterful
Life is wonderful, magnificent, strawberry-cake-like, and so much more. And because life is wonderful and with Hansgrohe it gets even better, there is a new global brand claim for Hansgrohe that reflects exactly that: Life is waterful. What else?
From parking lot scratches to the jackpot
Playing the lottery also means doing good. Since a notable proportion of sales supports national Charities. Meaning: You're not only playing for millions of euros, but also for millions of people.
The KulturPass: Rethinking cultural sponsorship as an app!
A bold and target audience-appropriate appearance for the Federal Government Commissioner for Culture and Media created a communications universe that reinvigoarted young people's enthusiasm for culture.
Aldi stages the no difference
Discover the small difference. Milka or Choceur? Persil or perhaps Tandil? Store brands vs. name brands. The Aldi duel over the subtle yet fine difference.
See like a bee!
We’ve created an Instagram filter that mimics the colour vision of bees, allowing people to check their garden for bee-friendliness.
We all speak DIY!
1. With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
Next Generation Campaign: Gen Zoll for Zoll Career
The country needs new customs officers. Find out how we generate 24,000 received applications annually by reading more here.
No Pain, more gain: FILA-Repositioning
The FILA campaign redefines sports and makes fun the number one training goal.