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Discover the no difference.

ALDI’s own-brands communicated in an unseen way.


In tests ALDI’s own-brands perform just as well or even better compared to their corresponding branded products (which are also sold at the discount retailer).


How do you communicate this confidently without offending the ‘big’ brands?


An unseen mirror-appearance reveals: There’s actually no difference. Except for the price – this is where ALID win’s every time.


/ Concept development
/ Execution including production of 4 TV ads
/ Campaign across TV, online, social media, print, out-of-home (OOH), point of sale (PoS), and radio

ALDI Eigenmarken

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