ALDI
Discover the no difference.
ALDI’s own-brands communicated in an unseen way.
Situation
In tests ALDI’s own-brands perform just as well or even better compared to their corresponding branded products (which are also sold at the discount retailer).
Task
How do you communicate this confidently without offending the ‘big’ brands?
Solution
An unseen mirror-appearance reveals: There’s actually no difference. Except for the price – this is where ALID win’s every time.
Services
/ Concept development
/ Execution including production of 4 TV ads
/ Campaign across TV, online, social media, print, out-of-home (OOH), point of sale (PoS), and radio
ALDI Eigenmarken
Other Cases
Life is waterful
Life is wonderful, magnificent, strawberry-cake-like, and so much more. And because life is wonderful and with Hansgrohe it gets even better, there is a new global brand claim for Hansgrohe that reflects exactly that: Life is waterful. What else?
From parking lot scratches to the jackpot
Playing the lottery also means doing good. Since a notable proportion of sales supports national Charities. Meaning: You're not only playing for millions of euros, but also for millions of people.
The KulturPass: Rethinking cultural sponsorship as an app!
A bold and target audience-appropriate appearance for the Federal Government Commissioner for Culture and Media created a communications universe that reinvigoarted young people's enthusiasm for culture.
See like a bee!
We’ve created an Instagram filter that mimics the colour vision of bees, allowing people to check their garden for bee-friendliness.
We all speak DIY!
1. With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
Next Generation Campaign: Gen Zoll for Zoll Career
The country needs new customs officers. Find out how we generate 24,000 received applications annually by reading more here.
Global campaign for a world full of possibilities
The image campaign is the next chapter in the success story that Julius Bär and Zum goldenen Hirschen have been writing together since 2014.
No Pain, more gain: FILA-Repositioning
The FILA campaign redefines sports and makes fun the number one training goal.