ALDI
Discover the no difference.
ALDI’s own-brands communicated in an unseen way.
Situation
In tests ALDI’s own-brands perform just as well or even better compared to their corresponding branded products (which are also sold at the discount retailer).
Task
How do you communicate this confidently without offending the ‘big’ brands?
Solution
An unseen mirror-appearance reveals: There’s actually no difference. Except for the price – this is where ALID win’s every time.
Services
/ Concept development
/ Execution including production of 4 TV ads
/ Campaign across TV, online, social media, print, out-of-home (OOH), point of sale (PoS), and radio
ALDI Eigenmarken
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