FILA Europe
400 Mio.
Total Reach
+6000
Pan-European OOH Placements
9 Mio.
Social Media Reactions
FILA Repositioning
Fun over rules!
The Hirschen bringing the fun back into sports.
Situation
Faster, Higher, Stronger:
In a performance-driven society, sport primarily means one thing: pressure. But where’s the fun in all of this?
Task
A pan-European brand repositioning, which effectively and visibly communicates the core and values of the traditional sports and lifestyle brand to the target audience.
Solution
An inspiring campaign that makes clear what sports is all about: Not about over-achievement and performance, but about the love and enjoyment of sports.
Services
The full package: Strategic brand positioning, claim and design development, concept development, executions including production and post-production for video & photo.
Sport is for everyone
With a wide range of dynamic executions, the product categories of multisport, tennis, and streetwear were stylishly showcased.
Take fun seriously
The campaign thrives on dynamic images, authentic characters, and above all: fun, fun, fun. Made for all channels, relatable across Europe, and always with the brand in mind.
campaign spot
Pan-European Rollout
Visibility across all channels.
From OOH to social media to PoS: the 360° campaign was rolled out across all relevant channels and touchpoints, significantly increasing pan-European brand awareness. Additionally, activating formats such as event series ensured an even more comprehensive brand experience.
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