FILA Europe
400 Mio.
Total Reach
+6000
Pan-European OOH Placements
9 Mio.
Social Media Reactions
FILA Repositioning
Fun over rules!
The Hirschen bringing the fun back into sports.
Situation
Faster, Higher, Stronger:
In a performance-driven society, sport primarily means one thing: pressure. But where’s the fun in all of this?
Task
A pan-European brand repositioning, which effectively and visibly communicates the core and values of the traditional sports and lifestyle brand to the target audience.
Solution
An inspiring campaign that makes clear what sports is all about: Not about over-achievement and performance, but about the love and enjoyment of sports.
Services
The full package: Strategic brand positioning, claim and design development, concept development, executions including production and post-production for video & photo.
Sport is for everyone
With a wide range of dynamic executions, the product categories of multisport, tennis, and streetwear were stylishly showcased.
Take fun seriously
The campaign thrives on dynamic images, authentic characters, and above all: fun, fun, fun. Made for all channels, relatable across Europe, and always with the brand in mind.
campaign spot
Pan-European Rollout
Visibility across all channels.
From OOH to social media to PoS: the 360° campaign was rolled out across all relevant channels and touchpoints, significantly increasing pan-European brand awareness. Additionally, activating formats such as event series ensured an even more comprehensive brand experience.
Other Cases
Life is waterful
Life is wonderful, magnificent, strawberry-cake-like, and so much more. And because life is wonderful and with Hansgrohe it gets even better, there is a new global brand claim for Hansgrohe that reflects exactly that: Life is waterful. What else?
From parking lot scratches to the jackpot
Playing the lottery also means doing good. Since a notable proportion of sales supports national Charities. Meaning: You're not only playing for millions of euros, but also for millions of people.
The KulturPass: Rethinking cultural sponsorship as an app!
A bold and target audience-appropriate appearance for the Federal Government Commissioner for Culture and Media created a communications universe that reinvigoarted young people's enthusiasm for culture.
Aldi stages the no difference
Discover the small difference. Milka or Choceur? Persil or perhaps Tandil? Store brands vs. name brands. The Aldi duel over the subtle yet fine difference.
See like a bee!
We’ve created an Instagram filter that mimics the colour vision of bees, allowing people to check their garden for bee-friendliness.
We all speak DIY!
1. With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
Next Generation Campaign: Gen Zoll for Zoll Career
The country needs new customs officers. Find out how we generate 24,000 received applications annually by reading more here.
Global campaign for a world full of possibilities
The image campaign is the next chapter in the success story that Julius Bär and Zum goldenen Hirschen have been writing together since 2014.