MediaMarkt X Apple
How Apple and MediaMarkt showcase each other in a dream
Two strong brands in one campaign
– with different messages, but a common goal.
Situation
Two brands with quite different brand images. And yet, MediaMarkt and Apple are closely connected – as MediaMarkt is the largest retailer of Apple products in Europe.
Task
To impressively showcase the features of the latest Apple products – and to showcase MediaMarkt’s role as a retailer with their vast service and consulting capabilities.
Solution
Dreamlike scenarios enabled through Apple product features – triggered by an extraordinary MediaMarkt employee.
Services
/ Concept development
/ Implementation including production of 4 TVCs
/ TV, online, social media, PoS
MediaMarkt x Apple
MediaMarkt x Apple
Other Cases
Life is waterful
Life is wonderful, magnificent, strawberry-cake-like, and so much more. And because life is wonderful and with Hansgrohe it gets even better, there is a new global brand claim for Hansgrohe that reflects exactly that: Life is waterful. What else?
From parking lot scratches to the jackpot
Playing the lottery also means doing good. Since a notable proportion of sales supports national Charities. Meaning: You're not only playing for millions of euros, but also for millions of people.
The KulturPass: Rethinking cultural sponsorship as an app!
A bold and target audience-appropriate appearance for the Federal Government Commissioner for Culture and Media created a communications universe that reinvigoarted young people's enthusiasm for culture.
Aldi stages the no difference
Discover the small difference. Milka or Choceur? Persil or perhaps Tandil? Store brands vs. name brands. The Aldi duel over the subtle yet fine difference.
See like a bee!
We’ve created an Instagram filter that mimics the colour vision of bees, allowing people to check their garden for bee-friendliness.
We all speak DIY!
1. With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
Next Generation Campaign: Gen Zoll for Zoll Career
The country needs new customs officers. Find out how we generate 24,000 received applications annually by reading more here.
Global campaign for a world full of possibilities
The image campaign is the next chapter in the success story that Julius Bär and Zum goldenen Hirschen have been writing together since 2014.