Havana Club X Capo
Situation
Havana Club has its roots in Cuba, and that has always been a significant part of its communication. This however is increasingly losing relevance with the target group.
Task
Therefore, Havana Club aimed to attract a new, younger audience and position itself as an authentic part of their life-style.
Solution
A collaboration that captures the interests of the desired target audience while also bringing them closer to their role models.
Services
/ Product and campaign development
/ Concept
/ Development of social media strategy and implementation
/ Artist handling
/ Complete content creation and production
A glimpse into the campaign
207+ m
Impressions
150k +
Units sold in one month
835% +
Increase in engagement rate
What does Capo say about that?
“Where life is at its finest and Cuban vibes meet booming bass, Havana Club is best enjoyed!”
Capo puts Frankfurt street rap back on the map, we put his favorite drink in the fridge.
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