Havana Club X Capo
Situation
Havana Club has its roots in Cuba, and that has always been a significant part of its communication. This however is increasingly losing relevance with the target group.
Task
Therefore, Havana Club aimed to attract a new, younger audience and position itself as an authentic part of their life-style.
Solution
A collaboration that captures the interests of the desired target audience while also bringing them closer to their role models.
Services
/ Product and campaign development
/ Concept
/ Development of social media strategy and implementation
/ Artist handling
/ Complete content creation and production
A glimpse into the campaign
207+ m
Impressions
150k +
Units sold in one month
835% +
Increase in engagement rate
What does Capo say about that?
“Where life is at its finest and Cuban vibes meet booming bass, Havana Club is best enjoyed!”
Capo puts Frankfurt street rap back on the map, we put his favorite drink in the fridge.
Other Cases
We all speak DIY!
With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
We all speak DIY!
With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
We all speak DIY!
With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
We all speak DIY!
With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
We all speak DIY!
With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
Life is waterful
Life is wonderful, magnificent, strawberry-cake-like, and so much more. And because life is wonderful and with Hansgrohe it gets even better, there is a new global brand claim for Hansgrohe that reflects exactly that: Life is waterful. What else?
From parking lot scratches to the jackpot
Playing the lottery also means doing good. Since a notable proportion of sales supports national Charities. Meaning: You're not only playing for millions of euros, but also for millions of people.
The KulturPass: Rethinking cultural sponsorship as an app!
A bold and target audience-appropriate appearance for the Federal Government Commissioner for Culture and Media created a communications universe that reinvigoarted young people's enthusiasm for culture.