Full Expertise for OBI
OBI Competence Campaigns
One DIY-Chain. One team. Dozens of competencies.
As the lead agency for OBI, we develop and produce up to eight seasonal campaigns per year – completely in-house.
8
Campaigns in 2023
29
Shooting Days
> 150
Video Assets
> 200
Photo Assets
Situation
OBI is to be perceived as the preferred DIY-store for seasonal projects.
Task
A communications platform that enables us to reach OBI customers insight-driven in current life situations and offer relevant deals.
Solution
Eight 360° Competence Campaigns in 2023 alone, completely developed, created, and produced in-house by us.
Services
/ Concept Development
/ Storyline
/ Pre-Production
/ Production
/ Post-Production
/ Delivery
The full Hirschen force!
When it comes to Competence Campaigns – everything just goes hand in hand.
Depending on the requirements, we can quickly and easily assemble teams at our Cologne location. In the case of competence campaigns for OBI, the workflow begins with the campaign team, ZgH Lab. Here, the strategic direction seamlessly transitions into the creative ideation process and then into internal production at ZgH Studio. All in-house, all hand in hand!
The extension of the campaign to social media and the creation of digital advertising banners are then taken over by our label ZgH Valley. Here, the produced assets are transformed into content for OBI accounts on Instagram, Pinterest, and Facebook. For the final touch, our label Hype Hart takes care of managing, casting, and handling influencer collaborations.
Pre-visualization of the concept
Thanks to advanced technology and know-how, the V1 of the offline edit is already available before the actual shoot. Instead of a costly and elaborate storyboard, we can pre-produce the entire film in 3D. The previs allows us to:
A scale-accurate layout for set construction
The precise generation of lighting plans
Pre-testing camera settings and movements
Checking timings, transitions, and text lengths
Previs
Campaign Outcome
One team, one day, dozens of assets.
With a well-coordinated team of around 30 people, we are able to produce a hero spot for TV, streaming and website, including cut-downs, as well as around 25 social media videos in just one day as part of the OBI competence campaigns.
Other Cases
Life is waterful
Life is wonderful, magnificent, strawberry-cake-like, and so much more. And because life is wonderful and with Hansgrohe it gets even better, there is a new global brand claim for Hansgrohe that reflects exactly that: Life is waterful. What else?
From parking lot scratches to the jackpot
Playing the lottery also means doing good. Since a notable proportion of sales supports national Charities. Meaning: You're not only playing for millions of euros, but also for millions of people.
The KulturPass: Rethinking cultural sponsorship as an app!
A bold and target audience-appropriate appearance for the Federal Government Commissioner for Culture and Media created a communications universe that reinvigoarted young people's enthusiasm for culture.
Aldi stages the no difference
Discover the small difference. Milka or Choceur? Persil or perhaps Tandil? Store brands vs. name brands. The Aldi duel over the subtle yet fine difference.
See like a bee!
We’ve created an Instagram filter that mimics the colour vision of bees, allowing people to check their garden for bee-friendliness.
We all speak DIY!
1. With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
Next Generation Campaign: Gen Zoll for Zoll Career
The country needs new customs officers. Find out how we generate 24,000 received applications annually by reading more here.
Global campaign for a world full of possibilities
The image campaign is the next chapter in the success story that Julius Bär and Zum goldenen Hirschen have been writing together since 2014.