Kiehl‘s CRM 3.0
10K +
New members for the Kiehl's Family Programme
3m +
400 +
distributed NFTs
CRM 3.0?!
Next level Customer Relationship Management and First Mover in Web3
Our Kiehl’s Originals NFT Collection further strengthens Kiehl’s positioning as skincare experts.
Situation
Kiehl’s aim is to become the world’s Nr 1 expert beauty brand and already operates an extremely successful loyalty program.
Task
CRM 3.0 – Making the next step towards long-term customer retention with the first step into the Metaverse.
Solution
An NFT project that grants every member of the Kiehl’s Family Loyalty Program access to a personal digital NFT Kiehl’s Skin Pro, reinforcing brand loyalty in a sustainable way.
Services
/ Idea development and implementation
/ NFT Concept and design
/ Development of the social media strategy including the implementation of advertising materials
/ UI/UX design for promo as well as Air Drop landing page
Metaverse Day
NFTs?! NFTs!
L‘Oréal Metaverse Experience
As part of the L’Oréal Metaverse Day, we had the opportunity to showcase the Kiehl’s Originals project at the L’Oréal Headquarters before its launch, providing hands-on support to employees as they took their first steps into Web3.
A glimpse of the NFTs
Other Cases
Life is waterful
Life is wonderful, magnificent, strawberry-cake-like, and so much more. And because life is wonderful and with Hansgrohe it gets even better, there is a new global brand claim for Hansgrohe that reflects exactly that: Life is waterful. What else?
From parking lot scratches to the jackpot
Playing the lottery also means doing good. Since a notable proportion of sales supports national Charities. Meaning: You're not only playing for millions of euros, but also for millions of people.
The KulturPass: Rethinking cultural sponsorship as an app!
A bold and target audience-appropriate appearance for the Federal Government Commissioner for Culture and Media created a communications universe that reinvigoarted young people's enthusiasm for culture.
Aldi stages the no difference
Discover the small difference. Milka or Choceur? Persil or perhaps Tandil? Store brands vs. name brands. The Aldi duel over the subtle yet fine difference.
See like a bee!
We’ve created an Instagram filter that mimics the colour vision of bees, allowing people to check their garden for bee-friendliness.
We all speak DIY!
1. With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
Next Generation Campaign: Gen Zoll for Zoll Career
The country needs new customs officers. Find out how we generate 24,000 received applications annually by reading more here.
Global campaign for a world full of possibilities
The image campaign is the next chapter in the success story that Julius Bär and Zum goldenen Hirschen have been writing together since 2014.