Kiehl‘s CRM 3.0
10K +
New members for the Kiehl's Family Programme
3m +
400 +
distributed NFTs
CRM 3.0?!
Next level Customer Relationship Management and First Mover in Web3
Our Kiehl’s Originals NFT Collection further strengthens Kiehl’s positioning as skincare experts.
Situation
Kiehl’s aim is to become the world’s Nr 1 expert beauty brand and already operates an extremely successful loyalty program.
Task
CRM 3.0 – Making the next step towards long-term customer retention with the first step into the Metaverse.
Solution
An NFT project that grants every member of the Kiehl’s Family Loyalty Program access to a personal digital NFT Kiehl’s Skin Pro, reinforcing brand loyalty in a sustainable way.
Services
/ Idea development and implementation
/ NFT Concept and design
/ Development of the social media strategy including the implementation of advertising materials
/ UI/UX design for promo as well as Air Drop landing page
Metaverse Day
NFTs?! NFTs!
L‘Oréal Metaverse Experience
As part of the L’Oréal Metaverse Day, we had the opportunity to showcase the Kiehl’s Originals project at the L’Oréal Headquarters before its launch, providing hands-on support to employees as they took their first steps into Web3.
A glimpse of the NFTs
Other Cases
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With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
We all speak DIY!
With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
We all speak DIY!
With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
We all speak DIY!
With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
We all speak DIY!
With the help of an award-winning cross-media diversity campaign, we raised broad awareness for language barriers—and empowered those who face them!
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