Julius Bär launches global brand campaign

Thinking about the future today. The right approach can be a challenge. Building on the vision of the Swiss private bank, the Cologne-based Hirschen has designed a new global image campaign. The campaign slogan ‘How we invest today is how we live tomorrow’ aims to inspire Julius Baer’s clients to make the most of the opportunities available to them today. In the process, the entire service portfolio, from wealth planning to asset management and financing, takes center stage, ensuring a prominent brand profile.

“The campaign ‘How we invest today is how we live tomorrow’ captures a positive and very human perspective: we are all investors in a better future. And our role as wealth managers is to inspire our clients to act today so that they can achieve tomorrow what matters most to them,” says Larissa Alghisi Rubner, Chief Communications Officer at Julius Baer. “The campaign fills me with great pride – it hits our brand at its core, it is modern, emotional, and profound without being overly excited or contrived. Without the sensitivity, creativity, and professionalism of the Hirschen, this would not have been possible,” Rubner adds.

The target audience focuses particularly on High-Net-Worth Individuals (HNWI) and Ultra-High-Net-Worth Individuals (UHNWI) in key markets, emphasizing how values beyond wealth are reflected in the services provided to clients. It is shown that wealth management does not always have to be solely about money.

The campaign will be broadcasted throughout the year 2023 on selected media and relevant financial channels, tailored to the target audience. In addition, local digital media will ensure targeted visibility throughout the year. Furthermore, a selective out-of-home presence will complement the media mix of the campaign.