Label Launch: ZgH Three consolidates Web 3.0 expertise.
The successful social agency Zum goldenen Hirschen Valley, which is already over 80 people strong just three years after its founding, is getting a "sister." Existing clients from retail, fashion, and travel, as well as new clients, will conquer the metaverse together with Zum goldenen Hirschen Three.
“The Web 3.0 is evolving at a breathtaking pace. The boundaries between social, PR, gaming, and shopping are fluid. We help our clients find the right approach,” summarizes Philipp Keller, CEO of Hirschen.
“Zum goldenen Hirschen Three guides clients step by step, from potential analysis to outstanding creativity to technical implementation,” adds Jonathan Goutkin, who, as the Digital Managing Director, is jointly responsible for the new label along with Label Leads Dawid Dudus-Löw and Mirek Sevim.
“Especially brands aiming to win over Gen Y or Gen Z should now focus on the technological future,” says Dudus-Löw, adding, “without fear of technology. Brand managers don’t need to be tech nerds to launch successful projects. But it certainly doesn’t hurt to talk to a few nerds who understand both tech and branding. We are ready.”
The Hirschen team launched their NFT-based employer branding program several months ago. In the spring of this year, the agency, with 6 locations and over 400 employees, not only launched its own NFT project but also became the first advertising agency to give real utility to Non-Fungible Tokens.
Each NFT is linked to numerous advantages and benefits. For example, a lifelong membership that extends far beyond the period of employment and connects former employees to a blockchain-based alumni network.
Hirschen CEO Keller is especially pleased with the successful start of ZgH Three even before the official launch, saying, “We are already working with some renowned clients on implementation and are particularly proud to bring the first global metaverse campaign to life in early 2023.
Other News
Sep 18.2023
ZgH Attract: Hirschen establishes a label for employer branding
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Sep 15.2023
3 submissions, 3 awards. We are BEST AGENCY!
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Aug 10.2023
Production Label „ZgH Studio" launched
ZgH Studio ensures maximum impact of video content with integrated production teams. The new Hirschen label, built on the experience of working for the client OBI, has proven itself, established, and evolved continuously over the years. As part of the Zum goldenen Hirschen family, this knowledge is now also available to other clients.
Aug 08.2023
We are nominated! German Sustainability Award 2023.
As one of the 10 agencies, Zum goldenen Hirschen has been selected for the next round in the most prestigious sustainability award – in the advertising and PR category.
Jul 19.2023
„Proud op Kölle” – OBI shows its colours
With the specially developed Pride claim and the uniquely implemented design 'Proud op Kölle,' the hardware store distinctly positions itself against any form of discrimination and makes it clear: DIY knows no boundaries but sees itself as an expression of diversity and individuality. Together with the creative agency Zum goldenen Hirschen, OBI is sending a clear signal for diversity and showing its colors!"
Jul 03.2023
"Who, if not here?" - Campaign for the BMWK
The Hirschen Group location in Berlin, along with its subsidiaries Zum goldenen Hirschen and ressourcenmangel, has once again been awarded the contract by the Federal Ministry for Economic Affairs and Climate Action (BMWK). Over the next four years, they will be responsible for communication services to support public relations.
Jun 16.2023
German Brand Award: OBI wins three times
Since 2018, Zum goldenen Hirschen Cologne 43 has been the full-service lead agency, and OBI has been on a common path. Repeated accolades, awards, and victories underscore the effective collaboration. Most recently, in 2021, the jointly developed campaign 'Mach mal mit OBI' was honored.
May 21.2023
Labellaunch "Epic Sale" against the squandering of brand values
With ZgH Epic Sale, the Hirschen close the gap between hard-selling measures and pure image communication. Accordingly, the motto is 'Stories that sell, selling that tells stories.' Entirely in line with the brand, ZgH Epic Sale is also introduced with an activation measure.