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During the pitch for brands of the L'ORÉAL Group, we were able to convince with creative efforts and achieve a listing as the preferred agency. Our social experts from Zum goldenen Hirschen Valley and the emerging newcomer in the Hirschen Kosmos, Hype Hart, have been entrusted with the social and influencer management of 19 L'ORÉAL brands.

The decision has been made: From now on, Zum goldenen Hirschen is responsible for implementing the influencer marketing for 19 out of nearly 40 brands of the L’ORÉAL Group in Germany and Austria. The world’s leading cosmetics company, headquartered in Paris, initiated a large-scale pitch last late summer. A team consisting of employees from Zum goldenen Hirschen Valley and Hype Hart will strategically accompany and execute the influencer marketing and management for selected L’ORÉAL brands in the Consumer Products, L’Oréal Luxe, and Active Cosmetics segments. This includes brands such as L’Oréal Paris, Garnier, Maybelline NY, Biotherm, Lancôme, or Vichy and La Roche-Posay.

“We are proud to be the new agency partner of not only the world’s largest cosmetics conglomerate, L’ORÉAL but also one of the biggest innovators in the Influencer & Social space in Germany and Austria. Now, working together as a team, we are excited to implement innovative measures. This trust not only reinforces our expertise in the field of social and influencer management but also motivates us every day to reach a new, creative level,” says Jonathan Goutkin, Managing Director of Zum goldenen Hirschen Valley, about winning the account.

Other News

Sep 18.2023

ZgH Attract: Hirschen establishes a label for employer branding

Attractive employer brands attract talents. Ensuring this is the mission of ZgH Attract - a new label under which the agency Zum goldenen Hirschen consolidates its expertise in the field of employer branding."

Sep 15.2023

3 submissions, 3 awards. We are BEST AGENCY!

Last night at the Best Agency Awards ceremony, Henrik Bunzendahl, Jost Köllner and Jens Kurznack each received an award. But considering the campaigns, it's no wonder.

Aug 10.2023

Production Label „ZgH Studio" launched

ZgH Studio ensures maximum impact of video content with integrated production teams. The new Hirschen label, built on the experience of working for the client OBI, has proven itself, established, and evolved continuously over the years. As part of the Zum goldenen Hirschen family, this knowledge is now also available to other clients.

Aug 08.2023

We are nominated! German Sustainability Award 2023.

As one of the 10 agencies, Zum goldenen Hirschen has been selected for the next round in the most prestigious sustainability award – in the advertising and PR category.

Jul 19.2023

„Proud op Kölle” – OBI shows its colours

With the specially developed Pride claim and the uniquely implemented design 'Proud op Kölle,' the hardware store distinctly positions itself against any form of discrimination and makes it clear: DIY knows no boundaries but sees itself as an expression of diversity and individuality. Together with the creative agency Zum goldenen Hirschen, OBI is sending a clear signal for diversity and showing its colors!"

Jul 03.2023

"Who, if not here?" - Campaign for the BMWK

The Hirschen Group location in Berlin, along with its subsidiaries Zum goldenen Hirschen and ressourcenmangel, has once again been awarded the contract by the Federal Ministry for Economic Affairs and Climate Action (BMWK). Over the next four years, they will be responsible for communication services to support public relations.

Jun 16.2023

German Brand Award: OBI wins three times

Since 2018, Zum goldenen Hirschen Cologne 43 has been the full-service lead agency, and OBI has been on a common path. Repeated accolades, awards, and victories underscore the effective collaboration. Most recently, in 2021, the jointly developed campaign 'Mach mal mit OBI' was honored.

May 21.2023

Labellaunch "Epic Sale" against the squandering of brand values

With ZgH Epic Sale, the Hirschen close the gap between hard-selling measures and pure image communication. Accordingly, the motto is 'Stories that sell, selling that tells stories.' Entirely in line with the brand, ZgH Epic Sale is also introduced with an activation measure.