Zum goldenen Hirschen combines its creative and media services with ZgH Media Nerds to optimize campaigns in real-time based on data. The new label develops sustainable full-funnel solutions and ensures deployments without the usual scatter losses. It is led by Andreas Schubert and Sina Hildebrandt, who have been driving the label forward as Head of Performance since November.
The ZgH Media Nerds offer creative and media services from a single source to make campaigns more efficient and successful. This is achieved through real-time reporting with asset optimization in terms of placement, timing, and channels within 24 hours. The result is an efficient system that enables clients to receive high-quality campaigns, avoid scatter losses, and save budget.
“Considering creation and media separately does not leverage the full potential, and it’s like trying to hit the bullseye with closed eyes when you have the opportunity to learn from every placement,” says Andreas Schubert, who leads the new label together with Sina Hildebrandt.
“Media is a dynamic process: it must be contextual and conceptual, thinking beyond traditional placements,” emphasizes Sina Hildebrandt. Especially with regard to digital and social media, a close integration and an iterative process of continuous improvement are necessary.
ZgH Media Nerds have already convinced clients of the integration of media and creation at the outset, such as Bechtle, James Hardie, and Dörken.
Bronze at the Effie Award for Generation ZOLL
The success story continues! Our recruiting campaign for the General Customs Directorate has won the prestigious #Effie Award. Together with the customs, we are not only collecting awards but also rewriting the handbook for employer branding!
On a sustainability course with the Impact Navigator
Sustainability made easy: The Hirschen Group companies 365 Sherpas, VORN, and Zum goldenen Hirschen establish the One-Stop-Shop 'nvgtrs.' As skilled navigators, the 14 experts provide comprehensive advice to companies in all areas of sustainability
ZgH Attract: Hirschen establishes a label for employer branding
Attractive employer brands attract talents. Ensuring this is the mission of ZgH Attract - a new label under which the agency Zum goldenen Hirschen consolidates its expertise in the field of employer branding."
3 submissions, 3 awards. We are BEST AGENCY!
Last night at the Best Agency Awards ceremony, Henrik Bunzendahl, Jost Köllner and Jens Kurznack each received an award. But considering the campaigns, it's no wonder.
Production Label „ZgH Studio" launched
ZgH Studio ensures maximum impact of video content with integrated production teams. The new Hirschen label, built on the experience of working for the client OBI, has proven itself, established, and evolved continuously over the years. As part of the Zum goldenen Hirschen family, this knowledge is now also available to other clients.
We are nominated! German Sustainability Award 2023.
As one of the 10 agencies, Zum goldenen Hirschen has been selected for the next round in the most prestigious sustainability award – in the advertising and PR category.
„Proud op Kölle” – OBI shows its colours
With the specially developed Pride claim and the uniquely implemented design 'Proud op Kölle,' the hardware store distinctly positions itself against any form of discrimination and makes it clear: DIY knows no boundaries but sees itself as an expression of diversity and individuality. Together with the creative agency Zum goldenen Hirschen, OBI is sending a clear signal for diversity and showing its colors!"
"Who, if not here?" - Campaign for the BMWK
The Hirschen Group location in Berlin, along with its subsidiaries Zum goldenen Hirschen and ressourcenmangel, has once again been awarded the contract by the Federal Ministry for Economic Affairs and Climate Action (BMWK). Over the next four years, they will be responsible for communication services to support public relations.