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ZgH Media Nerds consolidates offerings for media and performance

Zum goldenen Hirschen combines its creative and media services with ZgH Media Nerds to optimize campaigns in real-time based on data. The new label develops sustainable full-funnel solutions and ensures deployments without the usual scatter losses. It is led by Andreas Schubert and Sina Hildebrandt, who have been driving the label forward as Head of Performance since November.

The ZgH Media Nerds offer creative and media services from a single source to make campaigns more efficient and successful. This is achieved through real-time reporting with asset optimization in terms of placement, timing, and channels within 24 hours. The result is an efficient system that enables clients to receive high-quality campaigns, avoid scatter losses, and save budget.

“Considering creation and media separately does not leverage the full potential, and it’s like trying to hit the bullseye with closed eyes when you have the opportunity to learn from every placement,” says Andreas Schubert, who leads the new label together with Sina Hildebrandt.

“Media is a dynamic process: it must be contextual and conceptual, thinking beyond traditional placements,” emphasizes Sina Hildebrandt. Especially with regard to digital and social media, a close integration and an iterative process of continuous improvement are necessary.

ZgH Media Nerds have already convinced clients of the integration of media and creation at the outset, such as Bechtle, James Hardie, and Dörken.

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