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Hirschen launches ZgH Engage Public Relations in the Hirschen Style

ZgH Engage ensures more engagement. The label complements the offerings of Zum goldenen Hirschen with storytelling, PR, and publishing. Whether it's a 360° campaign, social media or content strategy, press work, or motion pictures: the focus is on stories that linger. ZgH Engage is led by PR Director Laura Brick and Editor-in-Chief Sascha Tegtmeier.

We always consider PR in campaigns and vice versa,” says Laura Brick. “This way, we expand the offering of communication booked through media for our clients with measures that earn the attention of the target audience,” says the PR Director. “We create engagement with strong stories that move and convince across all channels.”

“For those aiming to reach their target audiences against the backdrop of current political, social, and technological developments, communicative relationship-building is essential,” says Sascha Tegtmeier. “Audiences now filter through the information overload mainly based on relevance. In addition, trust plays a crucial role. PR can contribute significantly, making the relationships between the sender and the target audience more sustainable and stable.”

“With many of our campaigns, we already link advertising with PR, content, and publishing. We are now offering this complementation of our services across locations,” says Alexander Lang, who oversees and accompanies the label as the Managing Director of ZgH Berlin.

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