Hirschen launches ZgH Engage Public Relations in the Hirschen Style
ZgH Engage ensures more engagement. The label complements the offerings of Zum goldenen Hirschen with storytelling, PR, and publishing. Whether it's a 360° campaign, social media or content strategy, press work, or motion pictures: the focus is on stories that linger. ZgH Engage is led by PR Director Laura Brick and Editor-in-Chief Sascha Tegtmeier.
We always consider PR in campaigns and vice versa,” says Laura Brick. “This way, we expand the offering of communication booked through media for our clients with measures that earn the attention of the target audience,” says the PR Director. “We create engagement with strong stories that move and convince across all channels.”
“For those aiming to reach their target audiences against the backdrop of current political, social, and technological developments, communicative relationship-building is essential,” says Sascha Tegtmeier. “Audiences now filter through the information overload mainly based on relevance. In addition, trust plays a crucial role. PR can contribute significantly, making the relationships between the sender and the target audience more sustainable and stable.”
“With many of our campaigns, we already link advertising with PR, content, and publishing. We are now offering this complementation of our services across locations,” says Alexander Lang, who oversees and accompanies the label as the Managing Director of ZgH Berlin.
Other News
Jan 29.2025
Zum goldenen Hirschen Valley takes over the social media management of Buderus.
Zum goldenen Hirschen Valley (ZgH Valley), our specialized social media unit, has won the account of renowned heating technology manufacturer Buderus. ZgH Valley will now take over the comprehensive management and development of Buderus' social media activities on platforms such as Facebook, Instagram, LinkedIn and WhatsApp.
Jan 27.2025
Storytelling is Key in the Social Cosmos – and not just AI
The magic bullet of AI is leading to too much interchangeable and uninspired advertising. This can't please advertising companies. For Jonathan Goutkin the solution is this: AI is merely a tool used by creatives. "The winners of tomorrow are those who intelligently combine human creativity with the possibilities of AI and understand the power of storytelling," says Goutkin in his MEEDIA guest contribution.
Dec 04.2024
OBI's first international marketing campaign
Big brands need big stories. Not slogans. Not product shots. Just a story that gets under your skin. OBI's first international Christmas campaign proves it: Big brand moments happen when you have the courage to break conventions.
Nov 20.2024
Valley Founder Jonathan Goutkin joins Hirschen Group Partner Board
The Hirschen Group, parent company of Zum goldenen Hirschen, is pleased to welcome Jonathan Goutkin (33) as a new member of its Partner Board. Goutkin, Managing Director of Zum goldenen Hirschen Valley, brings extensive digital, social media, and influencer expertise to the agency group's strategic leadership.
Sep 18.2023
ZgH Attract: Hirschen establishes a label for employer branding
Attractive employer brands attract talents. Ensuring this is the mission of ZgH Attract - a new label under which the agency Zum goldenen Hirschen consolidates its expertise in the field of employer branding."
Sep 15.2023
3 submissions, 3 awards. We are BEST AGENCY!
Last night at the Best Agency Awards ceremony, Henrik Bunzendahl, Jost Köllner and Jens Kurznack each received an award. But considering the campaigns, it's no wonder.
Aug 10.2023
Production Label „ZgH Studio" launched
ZgH Studio ensures maximum impact of video content with integrated production teams. The new Hirschen label, built on the experience of working for the client OBI, has proven itself, established, and evolved continuously over the years. As part of the Zum goldenen Hirschen family, this knowledge is now also available to other clients.
Aug 08.2023
We are nominated! German Sustainability Award 2023.
As one of the 10 agencies, Zum goldenen Hirschen has been selected for the next round in the most prestigious sustainability award – in the advertising and PR category.