Skip to content

Hirschen launches ZgH Engage Public Relations in the Hirschen Style

ZgH Engage ensures more engagement. The label complements the offerings of Zum goldenen Hirschen with storytelling, PR, and publishing. Whether it's a 360° campaign, social media or content strategy, press work, or motion pictures: the focus is on stories that linger. ZgH Engage is led by PR Director Laura Brick and Editor-in-Chief Sascha Tegtmeier.

We always consider PR in campaigns and vice versa,” says Laura Brick. “This way, we expand the offering of communication booked through media for our clients with measures that earn the attention of the target audience,” says the PR Director. “We create engagement with strong stories that move and convince across all channels.”

“For those aiming to reach their target audiences against the backdrop of current political, social, and technological developments, communicative relationship-building is essential,” says Sascha Tegtmeier. “Audiences now filter through the information overload mainly based on relevance. In addition, trust plays a crucial role. PR can contribute significantly, making the relationships between the sender and the target audience more sustainable and stable.”

“With many of our campaigns, we already link advertising with PR, content, and publishing. We are now offering this complementation of our services across locations,” says Alexander Lang, who oversees and accompanies the label as the Managing Director of ZgH Berlin.

Other News

Bild zeigt Kampagnenmotiv Generalzolldirektion

Nov 16.2023

Bronze at the Effie Award for Generation ZOLL

The success story continues! Our recruiting campaign for the General Customs Directorate has won the prestigious #Effie Award. Together with the customs, we are not only collecting awards but also rewriting the handbook for employer branding!

Sep 26.2023

On a sustainability course with the Impact Navigator

Sustainability made easy: The Hirschen Group companies 365 Sherpas, VORN, and Zum goldenen Hirschen establish the One-Stop-Shop 'nvgtrs.' As skilled navigators, the 14 experts provide comprehensive advice to companies in all areas of sustainability

Sep 18.2023

ZgH Attract: Hirschen establishes a label for employer branding

Attractive employer brands attract talents. Ensuring this is the mission of ZgH Attract - a new label under which the agency Zum goldenen Hirschen consolidates its expertise in the field of employer branding."

Sep 15.2023

3 submissions, 3 awards. We are BEST AGENCY!

Last night at the Best Agency Awards ceremony, Henrik Bunzendahl, Jost Köllner and Jens Kurznack each received an award. But considering the campaigns, it's no wonder.

Aug 10.2023

Production Label „ZgH Studio" launched

ZgH Studio ensures maximum impact of video content with integrated production teams. The new Hirschen label, built on the experience of working for the client OBI, has proven itself, established, and evolved continuously over the years. As part of the Zum goldenen Hirschen family, this knowledge is now also available to other clients.

Aug 08.2023

We are nominated! German Sustainability Award 2023.

As one of the 10 agencies, Zum goldenen Hirschen has been selected for the next round in the most prestigious sustainability award – in the advertising and PR category.

Jul 19.2023

„Proud op Kölle” – OBI shows its colours

With the specially developed Pride claim and the uniquely implemented design 'Proud op Kölle,' the hardware store distinctly positions itself against any form of discrimination and makes it clear: DIY knows no boundaries but sees itself as an expression of diversity and individuality. Together with the creative agency Zum goldenen Hirschen, OBI is sending a clear signal for diversity and showing its colors!"

Jul 03.2023

"Who, if not here?" - Campaign for the BMWK

The Hirschen Group location in Berlin, along with its subsidiaries Zum goldenen Hirschen and ressourcenmangel, has once again been awarded the contract by the Federal Ministry for Economic Affairs and Climate Action (BMWK). Over the next four years, they will be responsible for communication services to support public relations.